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UNDERTOW 011: Aura, Audited
AI carpet-bombed the culture. Brussels legislated the floor under what survives
May 13
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JoRoan Lazaro
1
5
UNDERTOW 010: Translation Capture
Frontier AI labs are running streetwear's absorption arc in reverse. Here's how to read the leaked memos, philosopher hires, donated standards, and…
May 6
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JoRoan Lazaro
1
4
April 2026
UNDERTOW 009: The Provenance Premium
Why luxury, bodies, and AI are all suddenly obsessed with proving they're real.
Apr 27
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JoRoan Lazaro
3
UNDERTOW 008: Compliance Curiosity
Why the best advice for surviving AI is a form of obedience.
Apr 17
•
JoRoan Lazaro
1
3
UNDERTOW 007: Guessing at the Speed of Confidence
A provocation for anyone running a creative organization on someone else’s clock
Apr 12
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JoRoan Lazaro
2
4
UNDERTOW 006: The Inference Cost of EQ
Why you're exhausted after conversations where you were 'just listening' — and what the market is building to make sure you never have to do it again.
Apr 9
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JoRoan Lazaro
3
UNDERTOW 005: The Demand for Bodies
AI-generated music creates demand for live performers. AI-written essays create demand for oral exams. The pattern has a name.
Apr 5
•
JoRoan Lazaro
2
2
1
UNDERTOW 004: The Innocence Tax
The Cost of Proving You're Human
Apr 2
•
JoRoan Lazaro
1
1
March 2026
UNDERTOW 003: The Cosmotechnics Gap
Why China and the West Aren't Adopting the Same AI
Mar 29
•
JoRoan Lazaro
2
3
2
UNDERTOW 002: The Good King Problem
Every platform you depend on is a bet on one person staying good. What happens when they don't?
Mar 23
•
JoRoan Lazaro
3
3
UNDERTOW 001: The Loneliness Arbitrage
This is UNDERTOW 001. Cultural intelligence for strategists, creative leaders, brand builders, and the people building the platforms that reshape how we…
Mar 16
•
JoRoan Lazaro
3
1
The Competitive Advantage of Fun
Joy compounds. Resentment depletes. A 20-year-old Olympic skater figured that out before most of us.
Mar 10
•
JoRoan Lazaro
2
3
2
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