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UNDERTOW 005: The Demand for Bodies
AI-generated music creates demand for live performers. AI-written essays create demand for oral exams. The pattern has a name.
Apr 5
•
JoRoan Lazaro
1
2
UNDERTOW 004: The Innocence Tax
The Cost of Proving You're Human
Apr 2
•
JoRoan Lazaro
1
1
March 2026
UNDERTOW 003: The Cosmotechnics Gap
Why China and the West Aren't Adopting the Same AI
Mar 29
•
JoRoan Lazaro
2
3
2
UNDERTOW 002: The Good King Problem
Every platform you depend on is a bet on one person staying good. What happens when they don't?
Mar 23
•
JoRoan Lazaro
2
3
UNDERTOW 001: The Loneliness Arbitrage
This is UNDERTOW 001. Cultural intelligence for strategists, creative leaders, brand builders, and the people building the platforms that reshape how we…
Mar 16
•
JoRoan Lazaro
3
1
The Competitive Advantage of Fun
Joy compounds. Resentment depletes. A 20-year-old Olympic skater figured that out before most of us.
Mar 10
•
JoRoan Lazaro
2
3
2
Nobody Taught Them to Disagree
Consensus makes AI dumber.
Mar 2
•
JoRoan Lazaro
1
Dead Wax
The dead wax plays silence. And it's the only part that proves who made it.
Mar 1
•
JoRoan Lazaro
1
2
February 2026
Unfermented Base Notes
Most people you admire are top notes. The ones who changed you were base notes. This essay is about how to tell the difference.
Feb 22
•
JoRoan Lazaro
5
1
0:09
The Warmest Warning
A creative director's love letter to a company he can't stop using and can't stop questioning.
Feb 18
•
JoRoan Lazaro
5
3
The Hollowing
What happens when your desire is enormous and the thing you're pointing it at has been engineered to never push back.
Feb 14
•
JoRoan Lazaro
3
3
The Exchange Rate of Damage
The thing I'm afraid of isn't a machine that writes better than me. It's a world where the specific damages that make people legible to each other start…
Feb 8
•
JoRoan Lazaro
11
5
6
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