Two kinds of writing live here.

The first is harder to name. Essays about growth, loss, the glimmers we keep, the questions that don't resolve. The personal cost of building things. What it means to start over. How to stay human while the algorithms learn to imitate us. This is where I work out the future in public—and sometimes, myself.

The second comes from 25 years as a creative leader. I’m Chief Creative Officer at TCS Interactive, building a new kind of creative powerhouse inside a $30 billion technology giant. Before this, I helped launch Peacock to 15 million subscribers and led Burger King’s AI-driven Million Dollar Whopper campaign. I write about AI, culture, and how technology is dismantling everything we thought we knew about building brands.

If you’re here for the industry thinking, the personal essays might change you.

If you’re here for the personal essays, you’ll learn I’ve spent decades in the rooms where these decisions get made.

For dreamers, builders, and anyone navigating this beautiful chaos of brutal acceleration.

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