I write about the collision of creativity, culture, and AI. Exploring how the rapid velocity of technology is dismantling everything we thought we knew about building brands and experiences.

As Chief Creative Officer at TCS Interactive—the agency inside Tata Consultancy Services, a $30 billion technology giant that’s quietly becoming advertising’s best-kept secret—I’m building a new kind of creative powerhouse with 600,000 consultants behind me. Before this, I helped launch Peacock to 15 million subscribers and led Burger King’s AI-driven Million Dollar Whopper campaign.

These essays are where I work out the future in public. They’re personal, sometimes contrarian, and informed by conversations with CMOs wondering if their agency model just became obsolete.

For dreamers, builders, and CMOs navigating this beautiful chaos: early days, big plans.

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