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Susan Guggenheim's avatar

JoRoan, I think this is what you are talking about - the demand for bodies, but flipped?

John Galliano's partnership with Zara is more than fashion news -https://share.google/CxouUaMwwqZLBDZrJ

JoRoan Lazaro's avatar

Yes, great observation. The essay tracks aura migrating toward the body when digital reproduction makes the copy free. Galliano-Zara is the same displacement operating through price instead of reproduction. Couture priced itself out of contact with actual people ($5K for a jacket and $135K for couture). Galliano going to Zara is aura migration through the price stack, looking for a body to land on. The hand that re-authors a Zara piece is the same structural move as the cosplayer embodying the virtual boyfriend, or the oral exam replacing the AI essay.

The hand went looking for a room with bodies in it. Zara is 6,000 rooms.